Write Exciting Mailchimp Newsletters That Sell

Have you ever read a newsletter and silently applauded the writers ability to say so much about so little? My favourite newsletters ever were about cleaning up. Once upon a time, somewhere on the internet, I was searching for ways to get myself into a daily cleaning routine. A very kind person recommended signing up to a particular newsletter that sent daily tips and kept you on track. Excited and raring to go, I duly paid with my name and ‘best email address’. Then the bombardment started.

A full 300 words about cleaning your sink. I shit you not.

After the sermon, an offer to buy some micro-fibre special cloths that make the task easier. Only $15 for 5. I’m looking at this absolutely dumbfounded. Not only because I can buy 5 for £1 in Home Bargains, but because I’d read those 300 words and actually considered buying the cloths. I mean, 300 words, they must be better than the cheapo ones, right?


And that’s the power of a newsletter. To show that what you have is different. It’s special. If you can find 300 words to write about a dishcloth, your reader will probably ask themselves at some point if they should buy it.

Don’t just write any old crap though. Compare and contrast, people:

Mr. Dishcloth Newsletter

My dishcloths are made of the most special dishcloth material in the world. You should buy these because they get a great shine on your sink. They come in a range of pretty colours. They wash really well too. I hope you enjoy my newsletters. Click this link to purchase,

Eurgh.

Cleaning Lady Tips Newsletter

My grandson came up to me last week and asked why I had so many tiny blankets in my cleaning basket. He’d used them to make beds for his teddy bears and tried to climb under one himself. After wriggling around and trying to squeeze underneath one of my special blend micro-fibre squares for 5 minutes, he asked me for a bigger one.  I explained that although they’re velvet soft they’re so small because they’re cleaning squares, but he still looked puzzled. He wanted to know why they were so colourful. When I showed him my Colour Coded Cleaning System™, he was amazed. ‘Wow! Cleaning sure is fun, Grandma!’

Try them for yourself – only $15!

Mr. Dishcloth sounds boring. I’d go to Home Bargains any day rather than buy from him. They’re probably just cheapo dishcloths repackaged. But a Colour Coded Cleaning System™. I’m in with both feet. The kids might even help me, or better still do it all while I watch Jeremy Kyle with a packet of biscuits.

So what’s the difference between the two newsletters above?

Storytelling. Conjure up a scenario. Don’t just keep regurgitating why someone should buy what you’re selling. Show your product in a real life situation, or talk about it in a scenario. Include it in the background of a funny story. But for the love of all that is sacred, don’t try the Mr. Dishcloth method because it sucks.

Did you find this helpful? Have anything to add? Leave a comment and let me know.

Create An Awesome Social Media Brand Theme

Have you ever looked at a Facebook page banner and been totally confused. I have. It’s usually because the brand theme isn’t clear.

It doesn’t seem like a major issue but when your potential fans ‘eat with their eyes’, it really is. That’s why major players and music artists pay so much for their branding and design (let’s not talk about The Life of Pablo).

Your Facebook, Twitter and social media headers are part of YOUR BRAND and you deserve more than a quote you found on Pinterest to represent what you’re about.

silly banner


If you find it difficult, imagine you’re designing a room. First make a list of the things you want in there, like your web address, a photo, an illustration or fancy writing (your furniture) – these are negotiable. Then think about the space you have (your room) – this isn’t negotiable. So we need to play with the furniture, and even send some back, until it fits nicely into our room.

But it’s not quite that simple. I mean, you have to know how to set that room up. You wouldn’t put a table upside down, or a TV on the floor. And you wouldn’t buy a red sofa, red carpet, red curtains and paint the walls green…(if you would, this isn’t for you, door’s that way —>>>).

With that in mind, here are a few ideas to hopefully stop the frustration setting in when it comes to designing your brand theme.

BRAND THEME TIPS

Before you do anything, design some placeholder banners for your profiles. Choose a colour you like and a classic typeface like Century Gothic. You can use whatever font you like as long as you’re not the type of person who thinks Comic Sans is nice. It isn’t. Just write your website name/brand name and your social media details. It won’t be there for long and it will take the pressure off.

an example of a placeholder banner

Gather all of the sizes you need designs for (Twitter and Facebook headers, Instagram and Pinterest avatar etc)  and draw them out on a piece of paper. It should be clear now how many variations you will need –  in this example, a long design and also a square design that will fit into a circular shape.

Look at other pages that you regularly interact with. What does their branding look like. Do they all have something in common, maybe a fun photo of the page owner, maybe an illustration of some flowers, do they all have contact info in the same place, or use a similar font? Look for trends and patterns. Eventually you’ll gain a sense of what works and what doesn’t but until then, don’t be a maverick.

Think about the theme of your site. Going back to the room analogy, at this point we’d be thinking about colour, texture, aroma etc. It’s not that dissimilar with digital spaces. We can’t make people smell something but we can certainly give a sense of place by choosing the right colours, textures, fonts and images. If you wanted an Alice in Wonderland brand theme, what colours would you use? What kind of images would you source? Where would you find inspiration for fonts? Google is your friend.

Alice colour schemes
A simple search for Alice in Wonderland colour schemes, and some Alice inspired fonts, and you can start putting together a mood board that you can refer to. Once you start developing ebooks or products, go back to that mood board and you’ll maintain a successful theme that runs strong through your site, social media and products.

As long as you have a high quality image or two of either yourself, your products or something that relates to what you do, you’ll be fine. Just remember to keep your images in line with your theme and crop them/filter them to add some interest. If you don’t have any images, try using a stock agency or approach a photographer who’s images you like. You could negotiate an advertising deal with them or even licence a few of their images. Just don’t use without asking. That will bring bad juju.

If this is all a bit much and you feel totally overwhelmed, get in touch.

Did you find this article helpful? Leave a comment and let me know.